Why 1C like Steam

[Vevster]

Hasn't steam reached a 40% or 50% market share on PC sales (excluding MMos & games on facebook & the like) in the US?

For years, retailers there (and also in europe) have favored consoles for shelves space.
Then they realized that Steam had taken a big chunk of PC market and that some of the boxes they sell have steam.


We're in some kind of loop here, retailers in the US do not order PC "boxes" except for big titles, and they also complain about steam.

My guess is that one of the reason for having steam is to insure a launch in the US; even if some here do not like steam and don't use it, it is the reality of their market. Making boxes while retailers won't take them is a risk (inventory); worth taking for a niche game?