I am not really sure if you can solve a cultural problem with money, really. You would have to ask, first of all, why the problem came into being, especially compared to other developed countries (which by now are playing catch up with the US in this regard, France, the UK, Germany all show a similiar trend, though still lagging a couple years behind the US).
I think this has more to do with our general system, which in many cases forces people to go for the cheapest or the least time consuming products, which usually are fat and sugar rich.
Trying to cure symptoms instead of going for the root problem usually only delays the problem, or cuases different ones alltogether.
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Cheers
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