Quote:
Originally Posted by tater
Bottom line is that had someone with 1/2 of a clue looked at the box art before it went on press, we would not be having this conversation. It's that simple. Even a decent copy editor familiair with product packaging would have corrected this, doesn't need to be a lawyer.
It was not ABOUT the package, but the package opened the door because the package failure was open and shut, Ubi would certainly have lost in court there, no question. At that point it was cut their losses time, and negotiate as NG wished so they didn't have to reprint/recall X thousands of boxes, plus probably pay some damages.
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On the nose and the crux of the matter in my opinion. Well put