I like it but I do agree that it does need some polishing.
Living in California I can say that the highways look very similar and realistic to the real ones. I think the AI traffic is pretty good although they do stop at interchanges (if they are in the wrong lane) And take corners extremely slow.
I also dont like how the truck stop is deserted and what about scale stations? Also I think more the other truckers that you pass should have trailers most of the semi-truck traffic is just the truck. And there should be stoplights in certain places. One time I looked and no traffic was coming then when I pulled out I got hit by two cars.
I do like the arcade feel to it but like others have said time limits are a problem. I think instead of voiding the whole cargo a penalty would be better that way if your a few minutes late it wont cost you the whole load.
The road signs are actually pretty good at telling you where your headed but I think instead of blocking the roads there should be see through arrows like in WoS where you cant go but the other traffic can that way you dont get 6 lanes of traffic condensing into 1 like when your heading out of L.A.
But overall I think game is addicting and just needs some more polishing.
hert