How much do you pay attention to the overall tone of a website?

[birom]

I was trying to sort out some online banking stuff the other day, and their website has this incredibly clean, almost minimalist layout. It just makes everything feel so much more organized and secure, even though it's the exact same information as before their redesign. It really made me appreciate how a good layout can make you feel about a platform. Ever notice how a clean website layout just makes everything feel more organized and trustworthy? It's not just the aesthetics, right?