That’s exactly the shift we made about eight months ago. We realized we were stuck in this loop of “more ads = more revenue,” but margins were shrinking. Instead of increasing spend again, we started analyzing user behavior, drop-off points, and checkout friction. After digging around and reading how structured optimization works, including some of the frameworks shared by teams like
conversion rate store, it became clear that proper CRO isn’t just about small design tweaks. It’s about research, testing cycles, and ongoing improvements. We didn’t jump in blindly, but once we saw how even a small lift in conversion rate impacted overall revenue, working with specialists felt more like an investment than an expense.