I read on the internet this jump was done before...
http://en.wikipedia.org/wiki/Joseph_Kittinger
and mostly it was a PR stunt for Redbull...
The Kittinger jump was a bigger deal because nobody had ever jumped before from so high... and according to some things I read about about the red bull jumper he has jumped in riskier sitiuations before... "This was a piece of cake"...