The price point comparison will surely win back many of the people ATI lost in the last 2 years. The 4870 at $399 compared to the GTX280 at $649 is almost a no-brainer. Especially when you consider the 8800 series runs all current games quite well as long as it's accompanied by adequate CPU power and the 4870 trounces the 8800 series on almost all fronts.
Heck, even the 9800GX2 is a screamer and $200 cheaper than the GTX280...for now.
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