Its just standard marketing logic.
Any good product that consumers retain forever is bad for business, you only get the one sale.
What you need for maximum profit is a product that is good enough for the consumer to return to you and buy a another one but not so good they retain it forever.
In offline gaming this happened with both Warhammer and D&D (in version 4.0) where the respective companies abandoned their long term fan base in favor of targeting early teens who buy the games as a "fad" then move on.
Another example is in motorcycles. The most successful model in terms of longevity made by Yamaha was the XJ900, a shaft drive bike that lasted forever, people bought one and kept it for 25 years. However compared to the "fad" sports bikes which the rider traded in every 2 or 3 years it was financially a failure.
You also see it in the designed obsolescence of white goods. Sealing parts inside the lining of a refrigerator to make repair difficult for example.
Basically marketing people want to encourage turn around and return sales so making a product TOO good or TOO sucessful is always seen as bad for business.
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