Its strange, I think its great on our laptops, but not so great on a standard PC so it wouldn't be a necessary upgrade for most already with Win 7 as I see no advantages, there's no start button just a separate Start Screen with the apps on there and the whole multimedia stuff, it looks like its designed around very casual users (my wife) that like to chat play games (facebook) and generally not get involved with the os but have a simplistic app based multimedia experience and it works perfectly well at this.
If you approach it with light user multimedia orientated customers then its in the right market place.
It runs very well and I like the new interface although shut down procedures a pain to get to.
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