I do not need a forum since I (and my employees) communicate with my customers directly via phone, fax, emails, letters or personal meetings.
Forums are a great feature for a company to provide communication with a very large number of customers. I don't expect Luthier to give me a phone call explaining in detail CloD development to me (it would be nice, though
), but I expect a somewhat professional communication via
the only means available to me, that is: the forum.
I feel almost silly that I obviously have to point out that
honest and
regular communication with the customers is the very foundation of a successful business.
You know, I totally hate telling my customers bad news. Often the problem is not even my personal fault. And yet I'm the one receiving the flak. And guess what? They are
my customers, they pay
my bills, it's their damn right to get cranky when stuff goes wrong and it's
my responsibility to deal with them.