Assuming that they get the game to a "finished state" and actually add some content, they should really advertise the crap out of Battle of Moscow. You can't move copies if you don't let the people know it's out there. People who would have never considered Fallout 3 bought it opening day because they saw a lot of cool explosions and stuff on the TV. Do the same for Cliffs of Dover, put that "Cliffs of Dover Pulse" video on TV during some popular show, just once and I will guarantee you will make back double what you spent to put it on the air.

Remember that time that Apple didn't bother to advertise the original iphone? Remember how they kept it a big secret and made sure they didn't spend a cent on letting people know it existed and they could actually buy it?

Of course not! Because that's retarded, and 1C/Ubi would be the same to not advertise BOM. When "word of mouth" or a scrolling ad in the Steam store is the only way you hear about a game, you know your publishers are doing something wrong.