Yeah, the price of something the consumer pays is in NO way indicative of the price it costs to manufacture it.
I would imagine that the $3 no name brand filter costs roughly the same as the $30 Porsche one or whatever.
Luxury brands survive on margin. And margin is payment over and above production costs.
Everyone has an example from their own life experience of buying or knowing someone who bought something for more money just because it had a name attached to it.
Anyway.
If the story is bonafide, his neice is a very generous and astonishingly graceful person. Good for her. As for the cars, they're just more ways to funnel money to the petrol companies.
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