Remember that he didn't say the new feature would make the competition squirm. Rather, it was him not saying what it was that would make them squirm.
All he said about the addition was that is was "a rather cool new major feature".
"We also have a rather cool new major feature almost ready. It’s not going to make this patch. In order to keep the competitors squirming, we won’t say what it is until we’re ready to release it."
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