Quote:
Originally Posted by sod16
Mine says coming soon, however steam says "this much time" on the main selling page which counts to 7pm british time.
The timer says "Available: 31 March 2011
This game will unlock in approximately 1 day and 19 hours"
My good guess would either be 12am or some time in the morning when XBOX live does updates for the UK which is around 10am.
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Steam does releases and updates at either 17:00(typical for client updates) or 10:00(patches and releases) US Pacific time. Typically, read as unless there is a problem, the downloads start more or less immediately, so if it works as intended then when you wake up Friday the game should be downloaded. If you have a physical copy and just need to unlock the game that should be available to do at 0:01 on 3/31.