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Wow. To recap: on a sale over the counter today, we can have our £3 by the end of March, or on a digital sale, we can have £20 by Christmas.
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I guess they got it they wrong way around.
Anyway - Steam seems to be the perfect distribution channel to revitalize the PC games market.
Downside is:
-Medium-term we will not be able to buy PC games in a physical form anymore.
-Retailers are reduced to console market only.
-It potentially could kill games magazines for PC titles as they are regarded outdated too(it's all digital and you can reach your customers directly on steam)
Steam could grow to a huge and powerful platform, that scares me a bit.
Time for the Naturalpoint haters to chime in - we're witnessing the birth of a monopoly...