We're talking the cost of two lattes, or a steak, or about a gallon of gas, none of which will last you an hour and a half, so I figure its a good deal
I too was amazed (stateside at least) how cheap the game was for an 'A' rank new release. And as others have said, support the game if you want to see more like it. It may not be everything you want now (same with the DLC) but if it bombs out, there won't be anymore made, so you'll never get what you're wanting.
And lol @ Anton, I'd never make it in marketing either
Another "calls 'em as I see's em" person here!