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This game had almost absolutely no marketing. The website was horrible, had no info about the game really either. They even had a facebook page. That's FREE. And they could barely update that with any juicy tidbits. Twitter?
When I'm on facebook and websites I look at what other sim publishers are doing and it is so much better than CloD. World of Planes website is very cool and informative. Train Simulator updates their facebook almost every day with screenshots and info from the devs. RoF Jason writes great blogs. He's a great salesmen the way to talks about needing our cash to keep their sim going. I believe it too. I think if they release the game in a better state in Fall of '11 in time with the BoB and have a better marketing campaign it sells better. I really hope they learn from their mistakes with BoM. I do agree with all these sims having a trickle down effect. A kid gets into World of Warplanes, or World of Planes, Microsoft Flight. He then realizes he wants more realism, or more planes. Then gets into IL2 46 for cheap, then wants even more hardcore and gets info CloD. That path led me here when I got hooked on Air Warrior on AOL in the mid 90s :) |
i just know that 1c have now more employes for COD than they ever had and luthier said that they are developing the sequel. long time ago oleg said that they will only develop new parts for the game if COD will be a success.
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Well the pressure is on with BoM, they have to deliver. If it's an awesome game then I'm sure no doubt it will spark interest in CloD. They will probably release a "gold pack" that has both.
That's how I originally got into IL2...I bought IL2 FB plus the AEP used at gamestop for like 10 bucks in 2004 after flying IL2 at "Flight Sim Day" at EAA museum. Then I went on to buy Pacific Fighters, and the PE-2 addon, plus IL2-46, and CloD. So they have made some cash off me and all of us over the years. Once you get someone hooked they want more and will buy the back catalogue of games too. |
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Assuming that they get the game to a "finished state" and actually add some content, they should really advertise the crap out of Battle of Moscow. You can't move copies if you don't let the people know it's out there. People who would have never considered Fallout 3 bought it opening day because they saw a lot of cool explosions and stuff on the TV. Do the same for Cliffs of Dover, put that "Cliffs of Dover Pulse" video on TV during some popular show, just once and I will guarantee you will make back double what you spent to put it on the air.
Remember that time that Apple didn't bother to advertise the original iphone? Remember how they kept it a big secret and made sure they didn't spend a cent on letting people know it existed and they could actually buy it? Of course not! Because that's retarded, and 1C/Ubi would be the same to not advertise BOM. When "word of mouth" or a scrolling ad in the Steam store is the only way you hear about a game, you know your publishers are doing something wrong. |
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If what your saying is true, than what are the people who say things like "I want CoD as advertised" basing thier statments on? |
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Tell me this is a good flight sim website.
http://il2sturmovik.ubi.com/cliffs-o...ome/index.aspx All the patch info is old. Times New Roman text...facebook page that hasn't been updated since launch. I understand they don't get get a budget like a Call of Duty type fps game but still. Now look at this, much better website with actual up to date info about the game and lots of pretty screenshots and videos. http://worldofplanesgame.com/en/ http://riseofflight.com/en/about/features No diss on CloD, I love it. I'm in graphics so I just am interested in the marketing side of things :) |
Simply put: Ubisoft wouldn't know a decent marketing if it was a bat which was used to beat Ubisoft to death with. They never got a marketing campaign right in all the time with the original Il-2 line ... never. I really hope the contract between 1C and Ubi runs out before the sequel comes ... maybe a new international publisher would do better. :-|
EDIT: And a personal comment. All those facebook/twitter/whatever stuff; I don't know if I'd call marketing there positive. I, for sure, have no account in such systems. I don't want to do a virtual striptease and spread my personal data. ;) |
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Mazex |
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